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VIDEO: Water reuse - waking Europe's sleeping giant

Jan. 6, 2017

Professor Paul Jeffrey speaks to WWi magazine on why the Water Reuse Europe (WRE) association was launched...

Content Dam Ww Online Articles 2017 01 Paul Jeffrey

Professor Paul Jeffrey discusses why water reuse is the sleeping giant of Europe...

Professor Paul Jeffrey speaks to WWi magazine on why the Water Reuse Europe (WRE) association was launched and what's needed to drive water reclamation across the continent, which he describes as a sleeping giant.

It was back in October 2016 when the association launched, stating that it expects water reuse to grow 20% across Europe.

The full interview with Professor Jeffrey will appear in the Feb-March edition of WWi magazine.

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About the Author

Tom Freyberg

Tom Freyberg is an experienced environmental journalist, having worked across a variety of business-to-business titles. Since joining Pennwell in 2010, he has been influential in developing international partnerships for the water brand and has overseen digital developments, including 360 degree video case studies. He has interviewed high level figures, including NYSE CEO’s and Environmental Ministers. A known figure in the global water industry, Tom has chaired and spoken at conferences around the world, from Helsinki, to London and Singapore. An English graduate from Exeter University, Tom completed his PMA journalism training in London.