Burial of the cistern used in the Pentair rain water recycle system.The Minnesota Twins and Pentair will raise awareness among fans of Major League Baseball and the general public about the issues of water scarcity and quality. A variety of water-related educational opportunities will be used at the new ballpark to elevate the public's understanding of water stewardship.
"We are pleased to partner with the Minnesota Twins and offer our hometown team a sustainable water solution that is a first in the nation, at any sports venue," said Randall J. Hogan, Pentair chairman and chief executive officer. "We hope to create awareness of water quality and scarcity issues, and educate the public about conservation and available technologies."
The first-of-its-kind sponsorship was developed by GreenMark, a Minneapolis-based environmental sports marketing and green sponsorship agency. GreenMark has created new categories of sponsorship that harness the power of the marketplace to drive environmental stewardship in the sports experience.
"Sports offer a unique and powerful promotional platform for brands. But maximizing the opportunity in this era of corporate responsibility requires a perspective and experience different from the standard sports marketing approach," stated Mark Andrew, president and founder of GreenMark. "We are excited to help bring the Minnesota Twins and Pentair together to create a landmark partnership that drives greater value to sports sponsorship. Together, we are elevating green in sponsorships in an authentic and creative way that will serve as a prototype for other sports organizations."
About Pentair Inc.
Pentair (www.pentair.com) is a diversified operating company headquartered in Minneapolis, Minnesota. Its Water Group is a global leader in providing innovative products and systems used worldwide in the movement, treatment, storage and enjoyment of water. Pentair's Technical Products Group is a leader in the global enclosures and thermal management markets, designing and manufacturing thermal management products and standard, modified, and custom enclosures that house and protect sensitive electronics and electrical components. With 2008 revenues of $3.35 billion, Pentair employs approximately 13,100 people worldwide.
About Target Field
Target Field, one of America's most urban ballparks, will be located in the historic Warehouse district of downtown Minneapolis. Site clearing began May 15, 2007, with actual construction commencing in August 2007. Designed by Populous (formerly HOK Sport) with Mortenson Construction serving as construction manager, the 40,000 seat ballpark is slated for completion prior to Opening Day 2010 and the cost of construction is $425 million. The Twins and Target Corporation announced a historic 25-year naming agreement for Target Field and Target Plaza on September 15, 2008. The Twins Ballpark Webcams provide fans the opportunity to view progress on the construction of the new downtown Minneapolis ballpark through completion in the spring of 2010. For more information on Target Field and to view the site through the Webcam, visit www.twinsbaseball.com/newballpark.
About GreenMark
GreenMark (www.greenmarksports.com) is the leading environmental sports marketing and green sponsorship agency. It has developed the first environmental sports marketing protocol -- the EcoBrand™ Experience -- that creates green sponsorship as a new dimension of sports marketing. GreenMark integrates environmental assets into sports facilities and team operations to transform a powerful sustainability platform into memorable sponsorship.
###