Strategic Acquisitions in the Water Industry: A Conversation with Trojan Technologies President Pete Oveson
Bob Crossen, vice president of content strategy at Endeavor Business Media, sits down with Pete Oveson, president of Trojan Technologies, to discuss the company's recent acquisition of Aquafides.
Oveson shares how this addition strengthens Trojan’s — and by extention Veralto’s — offerings in the UV disinfection market and what current customers can expect moving forward. The conversation dives into the strategic value Aquafides brings to the portfolio, including enhanced flow rate capabilities and new product synergies. He also talks about Trojan's broader positioning within the water industry and how the company is navigating the unpredictable economic landscape of 2025 to maintaining operational stability while embracing innovation and growth through strategic acquisitions.
Timestamps:
- 00:08 – Intro to Pete Oveson and Trojan
- 00:35 – Overview of Aquafides acquisition
- 01:02 – What customers should expect next
- 03:21 – Why Aquafides was a strategic fit
- 05:24 – New products and flow rate flexibility
- 07:38 – Business strategy heading into 2025
- 10:36 – Final thoughts on Trojan’s growth
- 11:18 – Closing and resource links
Editor's Note: The video summary and timestamps were written with the assistance of generative AI.
About the Author
Bob Crossen
Editorial Director
Bob Crossen is the vice president of content strategy for the Water and Energy Groups of Endeavor Business Media, a division of EndeavorB2B. EB2B publishes WaterWorld, Wastewater Digest and Stormwater Solutions in its water portfolio and publishes Oil & Gas Journal, Offshore Magazine, T&D World, EnergyTech and Microgrid Knowledge in its energy portfolio. Crossen graduated from Illinois State University in Dec. 2011 with a Bachelor of Arts in German and a Bachelor of Arts in Journalism. He worked for Campbell Publications, a weekly newspaper company in rural Illinois outside St. Louis for four years as a reporter and regional editor. Crossen can be reached at [email protected].