FORT SMITH, AR, March 24, 2015 -- Baldor Electric Company, a manufacturer of industrial electric motors, drives and mechanical power transmission products, has launched a new website -- www.baldor.com -- for North American industrial motor and mechanical users.
"The new site not only showcases our broad product offering and our strong product brands, but it does so in a much easier and faster way than ever before," said Tracy Long, vice president of marketing. "Each visitor to the site is looking for different data, so we want to take each visitor to the needed information in the fewest clicks possible."
Highlights of the new site include:
- Dedicated sections for each product brand sold by Baldor, including Baldor•Reliance, Baldor•Dodge and Baldor•Maska. Information for ABB motors and generators and services is also available.
- Responsive design, which allows the site to respond and adapt to the device on which it's being displayed, including phones, tablets and computers
- An online product catalog, which provides users a tool for quickly filtering product categories and narrowing results by product attributes
- The Download Center, which provides a single location for accessing product literature, manuals, drawings, images, mobile apps, and software. Users can create a list of documents for a single mass-download or to share with others.
- Powerful site search capabilities, which provide results from multiple areas of the site such as pages, product catalogs, downloads, news, and events
The new site has been available in a beta version for the past two months, during which time it received very positive feedback. For a video overview of features and capabilities of the new site, visit the home page of the new site at www.baldor.com.
See also:
"Baldor executive to receive prestigious STEP Ahead Award for excellence in manufacturing"
"Baldor Electric receives Governor's Top Quality Award for operational excellence"
About Baldor Electric Company
Baldor Electric Company is a marketer, designer and manufacturer of industrial electric motors, drives and mechanical power transmission products. A member of the ABB group, the company is headquartered in Fort Smith, Ark. For more information, visit www.baldor.com.
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