Pump, valve maker changes name to Flowrox

Larox Flowsys is now Flowrox.

LAPPEENRANTA, Finland, Oct. 5, 2011 -- Larox Flowsys announced that it has changed its name to Flowrox. The visual look and feel has also been renewed.

The new name officially changed September 15th, and branding changes will gradually happen over the next few months.

The reason behind the significant renewal of the corporate brand and image is the recent acquisition of the parent company Larox by Outotec. The pump and valve supplier Larox Flowsys was not included in the deal and continues to develop and grow its business as an independent company.

###