Chart 3: Prioritization of Investment Based on Population Sizes in Brazil.Market on Threshold of High Growth PhaseAs a consequence of these dissimilarities and the political determination to meet the Millennium Development Goals, the water & wastewater market in Brazil is set to experience a high double digit annual growth of around 20 percent leading up to 2015. However, there are some barriers that need to be removed if we expect the end users to take full advantage of all the opportunities on offer for technology suppliers. We expect that, given the recent changes in government officials' attitudes and the subsequent modifications of the sanitation legislation, few of the current barriers caused by the procurement law can be eliminated, making Brazil an even more attractive market.
The Brazilian Municipal Water and Wastewater market is estimated to be around US$200 million in 2007 with double-digit annual growth rate leading up to 2015. The key market drivers will be the investment of PAC, local governments and other development banks such as the World Bank.
State water companies, the most important end users in the country, have a 'do-it-ourselves' attitude and are very price sensitive. However, due to the new sanitation policy legislation (Law 11.445/2007), these state companies are losing power to the 5665 Brazilian municipalities that now have the power to manage the water and wastewater services themselves or pass it to private companies. If such transfer of responsibility looks unfeasible in the poorest regions of the north or northeast, in the south and southwest, there is already a growing trend towards externalization of water services and the privatization of water companies
The other important players, besides the municipalities and state water companies, are the project engineering companies, the construction companies and the technology suppliers. These suppliers comprise of companies such as Veolia Water, Aquamec, Sigma, Filtrando, Perenne, and many others who supply technology and sometimes engineering services to the end users. All these companies are part of SINDESAM, the association of technology providers that is at the moment lobbying to change the existing procurement legislation (Law 8666 of1993).
Working in the municipal sector in Brazil can easily be very challenging at most of the times with the processes being too slow, taking a long time to finish, and the judiciary systems with a tendency to block projects if they suspect corruption or inapt spending practices. On top of all these factors, the municipal companies are forced by Law 8666 to always buy the cheapest product that meets the public tender specifications. If this looks good on paper, in reality there are many companies who under-deliver making the whole process even more challenging for everyone involved. As a result of this system, even if the technicians recognize there are better and more reliable technology solutions on the table they are always forced to buy the cheapest, even if they suspect the product is not good. SINDESAM is pushing for a change in this law, which is, according to them, old and does not represent the current economic scenario in Brazil.
In conclusion, the Brazilian Water & Wastewater Market is highly attractive and offers strong growth potential particularly in the medium to long term. The significant investments planned on upgrading particularly the wastewater treatment infrastructure is bound to offer both opportunities for equipment suppliers, process engineering and contracting firms.
The above market insight was authored by Nuno Branco, Research Analyst at Frost & Sullivan and is presently engaged in completing a syndicated research service on the Brazilian Water & Wastewater Treatment Market. For further enquiries please contact Fredrick Royan, Research Manager of Environment Markets. Email: [email protected].
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